Job Description
New Business Manager – Leading Drinks Supplier – London – Up to £70,000 plus commission
My client is a fast-growing, international consumer goods business is entering an exciting phase of rapid expansion. The company combines strong operational capabilities, advanced logistics, and data-driven strategy to scale brands across multiple markets. This business has an exceptional WINE (spirits and beer) portfolio suitable to cross-channel success.
The business has a curated portfolio within the beers, wines, and spirits category, working with a range of established producers and heritage regions. The focus is on building a high-performing commercial function to accelerate growth across the UK market. The New Business Manager will fundamentally be responsible for driving new business across their specified category, along with a bringing their commercial excellence and leadership to the role.
This role requires 5 days in the London office (with days in trade or meetings included) along with a black book of contacts across either On or Off trade. A very exciting opportunity open to varied candidates in the Drinks FMCG sector.
What this business offers:
- A competitive salary and performance-based bonuses.
- Opportunities for professional development and career growth.
- The chance to work with a globally recognized brand in an exciting and dynamic industry.
- A collaborative and supportive work culture.
New Business Manager responsibilities include:
- Own and deliver the UK sales strategy across multiples or wholesale or cash & carry or convenience or HoReCa channels
- Drive revenue growth, market share expansion, and margin improvement against ambitious commercial targets
- Identify, target, and win new business opportunities, with a focus on securing high-value accounts
- Build, manage, and convert a strong sales pipeline from prospecting through to close
- Lead end-to-end commercial negotiations, including pricing, terms, and promotional agreements
- Leverage and expand an active network of buyers and decision-makers to accelerate market penetration
- Develop tailored, insight-led customer proposals aligned to category trends and commercial opportunities
- Establish and grow strategic relationships with key national and regional accounts
- Create and execute joint business plans (JBPs) to drive long-term customer growth and value creation
- Increase distribution, visibility, and rate of sale within existing accounts
- Own forecasting, budgeting, and pipeline management, ensuring accuracy and delivery against plan
- Use data, analytics, and CRM tools to improve decision-making, performance tracking, and execution
- Collaborate cross-functionally to ensure strong customer delivery, operational alignment, and scalable growth
- Monitor market trends, competitor activity, and customer performance to identify risks and unlock new growth opportunities
The Ideal New Business Manager candidate:
- Proven FMCG/BWS sales leader with a strong track record of winning new business and growing key accounts
- Demonstrated success across one or several multiple channels, including wholesale, cash & carry, multiples, convenience, and HoReCa
- Strong existing network of buyers and decision-makers across UK offline channels
- Highly commercial, results-driven, with a clear focus on revenue growth and profitability
- Skilled negotiator with the ability to influence senior stakeholders and close complex deals
- Strong understanding of route-to-market, pricing, promotions, and customer economics
- Data-driven and analytically capable, with experience using CRM systems and sales performance tools
If you are interested in having a chat about this role, please forward updated CV’s to [email protected]
COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.
To view other great opportunities please check out our website www.corecruitment.com or call us on +44 207 790 2666 for a confidential chat about upcoming opportunities. Likewise, if you are looking to recruit then we would love to hear from you.
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