Job Description
Alexander Steele are working on a retained basis with Disaronno UK Ltd
Off Trade Prestige BDM
Home & Field based
Competitive salary + car allow + bonus + benefits
This is a fantastic opportunity to join the successful Off Trade team, working with brilliant brands in a growing business.
Company
Our company is a premium spirits and wine business and the new UK entity of Italian multinational ILLVA Saronno S.p.A. and home of the world’s most famous Italian Liqueur Disaronno and the well-known coffee liqueur, Tia Maria. We are a business fixated on excellence in execution, agility, and consumer-led innovation. We're Customer focussed and put the shopper at the heart of everything we do. ILLVA SARONNO has interests in several premium spirits brands globally as well as an extensive premium Sicilian wine portfolio grown in our own vineyards.
We are now on a journey of expansion into new categories within spirits and also into previously untapped channels of distribution. The area of Prestige/Specialist Retail forms a key element of building our portfolio in the UK.
Job Role and Responsibilities
- Drive distribution of the DIUK portfolio within the Prestige / Off-Trade channel, including specialist retailers, caviste-style operators, and independent stores.
- Execute best-in-class in-store activation to maximize brand visibility, including tastings, sampling events, and display features (e.g. barrel tops), with occasional weekend work reqired.
- Build and maintain strong relationships with key customers, groups, and decision-makers across the channel.
- Identify and secure new business opportunities to expand the customer base and increase distribution.
- Travel across the UK to manage accounts, drive listings, and ensure high-quality execution in selected outlets.
- Support the successful launch of new product development (NPD) while protecting and growing core range distribution and sales.
- Collaborate closely with Trade Marketing to develop and implement effective activation plans.
- Partner with Digital Marketing to maximize e-commerce and online opportunities with relevant customers.
- Manage allocations of limited-release products across the customer base.
- Develop and manage an efficient journey plan to optimize customer coverage and time in trade.
- Use Salesforce CRM to plan activity, track KPIs, and report performance against targets.
- Analyze weekly and monthly customer performance, providing insights and driving actions to deliver incremental growth.
- Maintain strong product knowledge and stay informed on market trends across beer, wine, and spirits.
Background and Skills
- Minimum 2 years’ experience in sales, marketing, or related field within the UK On/Off Trade
- Basic knowledge and passion for Spirits.
- Experience of spirits industry / key independent whisky retailers would be advantageous
- Entrepreneurial and ambitious self-starter with the ability to achieve targets and effectively organise own work schedule
- Strong communication skills (both written and oral)
- Strong commercial/financial understanding, together with intellect and curiosity to interpret performance, recommending appropriate actions
- Ability to manage projects and multi-task whilst building strong and positive relationships at all levels (internal and external)
- Able to build strong commercial relationships
- Able to flourish with minimal guidance, being pro active and able to handle uncertainty